WPI ECOnomics
WPI Economics is a specialist economics, policy and data insight consultancy that conducts research for FTSE companies, charities, and central and local governments.
Content Strategy
I developed a LinkedIn content strategy centred on scrollytelling infographics that highlighted their most compelling research insights. This approach increased brand visibility, significantly boosted page engagement, and helped position WPI as a leading oice in the policy and economics space. They are now outperforming their largest competitors across key engagement and follower-growth metrics.
Results*
40% growth in page followers
Over 100,000 organic impressions
Over 700 reactions
Over 1300 unique page viewers
~1000 appearances in search each month
415.9% higher engagement rate than competitors
*November 2024 - November 2025
LinkedIn Services
Strategy & Positioning
LinkedIn content strategy, brand voice development, competitor benchmarking, and KPI setting
Content Creation
Weekly content production: text posts, scrollytelling carousels, infographics, and short-form video repurposing
Growth & Optimisation
Page growth systems, engagement management, lead optimisation, monthly reporting, and analytics
Linkedin Ads
Setup, targeting, optimisation, creative strategy